NOTICE: In the following months, this website will get a new look and an update to include news about innovative new products and marketing materials for Luxaire® dealers. Keep in mind: any links that you are currently using to connect to information that appears on the existing Luxaire® HVAC Dealer website will no longer work once the new site is launched. Make sure you check the links on your site after the launch. Product information can still be accessed through UPGNet – with the most up-to-date product information, tech guides, marketing materials and other helpful tools for your business!
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Home > Business Support Tools > CCE™ Dealer

Join Luxaire—deliver outstanding customer satisfaction as a Certified Comfort Expert™.
Luxaire® Certified Comfort Expert
Certified Comfort Expert™ Program—the industry's top program that gives you the most competitive business support tools.
Create a good impression with CCE Dealer recognition
Designed for dealers who qualify for premium-level business support, the Luxaire® Certified Comfort Expert™ (CCE) program is designed to win sales from homeowners who value outstanding heating, ventilation and air-conditioning (HVAC) expertise. By displaying the Luxaire® Certified Comfort Expert™ logo, you are setting yourself apart from the competition. The logo lets homeowners know that you are part of a national network of certified technicians with a proven record of success, and your business is showing its commitment to 100% customer satisfaction for Luxaire products installed within one year.

Get premium support to give yourself a competitive edge.


Business Training University
Get training relevant to the real world with curriculum developed by industry experts. The BTU curriculum (PDF - 733 KB) is specially designed to improve your:
  • Cash flow
  • Pricing for margins
  • Service department sales and profitability
  • Sales closing rate
Choose subjects on sales management, pricing, accounting and other practical classes taught by contractors for contractors. Classes are designed to fit tight schedules: Choose one-day BTU classes, three-day BTU Dealer Boot Camp, Net.Prophet™ online training.

ProficienTECH Online Technical Training
Convenient ProficienTECH online technical training modules are a convenient way to move ahead at your own pace. This industry-leading educational tool offers you truly interactive presentations including detailed animations and quizzes.

ProficienTECH online technical training can help you:
  • Reduce callbacks
  • Increase technician confidence
  • Earn positive referrals for your business
  • Reduce support costs
  • Improve technician retention
  • Increase technician accuracy and proficiency
Video and technical instruction features of ProficienTECH software for Windows are always available 24/7.

Incentives and Rewards

Dealer Rewards Program
Grow your business with Luxaire and earn valuable rewards, redeemable for a variety of fantastic travel rewards, sports events, incredible indulgences and exceptional brand name merchandise.

Dealer Loyalty Savings
Build credit toward a deferred income benefit that supplements your retirement income every time you purchase a qualified branded piece of equipment or part.

Financial and Business Support

You can sell more when you have more financial options. We cover all your financing needs—residential, commercial and credit card.

Here's the most comprehensive online business resource, including real-time help and an extensive knowledgebase covering sales, service, administration and more. Net.Prophet™ online training modules, which include residential and commercial products and plumbing, are available online 24/7.

Cell Phone Discounts off all eligible monthly plans

Lead Generation

Yellow Pages
Yellow Pages attract millions of ready-to-buy consumers looking for HVAC contractors and services. It gives you the opportunity to attract customers 24 hours a day, 7 days a week, 365 days a year!

Dealer Locator
When consumers type in their ZIP code to lookup a dealer in our dealer locator, your name will be shown with all the available dealers within the selected radius (CCE dealers are placed at top of list).

Dealer Websites
Customize your own dealer website complete with logos, product images and promotional offers using email forms that automatically send sales leads to your inbox.

Search Engine Marketing
Today, over 80% of consumers search online to find local products and services. Our Search Engine Marketing program lets you promote yourself with popular search engines so local consumers can find you—ultimately driving more phone calls and new customers to your business.

Multiply your marketing dollars through Co-Marketing, a powerful program that contributes cash from us, the manufacturer, along with your participating distributor to boost your own funds.

Consumer Promotions
Boost your pre-season and seasonal sales with promotions designed to get consumers buying from you, thanks to cash-back incentives or an extended warranty offer.

Closing the Sale

Marketing Action Center
Create your unique marketing program with the Marketing Action Center, the easy-to-use online tool for customizing your marketing materials. You’ll find everything is right at your fingertips, including ads, direct mail, door hangers, plus images and public relations templates.

Learn More

Pricing Pro System
This eBusiness tool makes it easy to customize your pricing with all the extras—including labor and overhead—so nothing is forgotten.

Homeowner Letters
This program automatically mails a thank you letter and an extended warranty offer letter with your name and company address—a great way to show your appreciation and sell extended warranties.

For other benefits, dealers should see their local Luxaire® distributor for details.
Ready to take your business to the next level? Join Luxaire®.

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